Improving Transport and Accessibility through new Communication Technologies


ITRACT aimed to improve the connectivity and accessibility of remote areas in the North Sea Region through the integration of innovative transport and communication infrastructure. The project focused on the development and use of novel ICT applications and brought together technology experts - in the fields of ICT, satellite, wireless broadband and sensor technology - with socio-economic experts.

02/01/2012 - 31/03/2015
3 - Improving the Accessibility of Places in the North Sea Region
Area of Intervention
3.1 To promote regional accessibility strategies
ERDF Grant
2,037,922.00 €
ERDF Equivalent
200,400.00 €
Total Eligible Budget
4,476,644.00 €
Lead Beneficiary
Hanze University Groningen, UAS, The Netherlands
Theo Miljoen
Tel: +31 505 955 565
Project Homepage
Beneficiaries per Country
The Netherlands
Hanze University Groningen, UAS
University of Groningen, Faculty of Spatial Sciences
Shuttle Drive
Gemeente Oldambt
OV Bureau Groningen Drenthe
United Kingdom
Dales Integrated Transport Alliance
The Little Red Bus Company
Rogaland County Council
University of Stavanger
Värmlandstrafik AB
University of Karlstad
Viktoria Institute
Jade University of Applied Sciences
VEJ - Verkehrsregion Nahverkehr Ems Jade
Background and Aim

ITRACT aimed to:

The aim of ITRACT was to create sustainable and inclusive regional economies and communities throughout the North Sea Region by improving the virtual and physical modes of transport through innovative technologies.


A number of areas within the North Sea Region are located at a distance from the main economic agglomerations of their countries and lag behind in terms of socio-economic development. Key elements in development are connectivity and accessibility. In line with the European Commission strategy document “A sustainable Future for Transport – towards an integrated technology-led and user-friendly system”, the ITRACT project aimed to improve those capacities through innovative transport and communication concepts. Thereby it also contributed to the Digital Agenda of Europe 2020.

Physical transport and good virtual communications were both regarded as important to reduce the social and economic exclusion of remote areas.

Within the triple helix of business, governmental, and knowledge institutions, the project developed an information architecture and ran pilot actions in order to create standardized technical procedures for efficient and user-friendly transport services.

  • Design of innovative information architecture and exchange mechanisms for intelligent and efficient transport solutions
  • Pilot actions (e.g. more efficient train, bus and car sharing services)
  • Training modules to encourage people to make use of the new services
  • Transnational business models for ICT based transport services
  • Policy report and recommendations regarding the implementation of intelligent transport services

clustering of service ideas in ITRACT

User Empowerment Workshop Yorkshire ITRACT

Service Innovation Workshop 2 ITRACT

Service Innovation Workshop 1 ITRACT

pilot ITRACT

cartoon 4 ITRACT

cartoon 3 ITRACT

cartoon 2 ITRACT

cartoons 1 ITRACT

Cartoon ITRACT

Oldenburg transnational partner and stakeholders meeting 4

Oldenburg transnational partner and stakeholders meeting 3

Oldenburg transnational partner and stakeholders meeting 2

Oldenburg transnational partner and stakeholders meeting
Roll Up ITRACT 2
Roll Up ITRACT 1
Results ITRACT 2
Results ITRACT 1
ITRACT apps & pilots overview
User Empowerment Workshop Yorkshire Dales
User Empowerment Workshop Yorkshire Dales Journey Planners Guide
Usability Guideline Checklist ITRACT
ITRACT Routing vehicles with inventory constraints
TestingSmartMap ITRACT
Organizational Model for Pilot Development Yorkshire Dales ShareRoute
Organization model for pilot development Germany
Toolbox results Varmland Sweden
Toolbox results Rogaland Norway
Toolbox results Friesland Germany
Toolbox results East-Groningen The Netherlands
Toolbox for analysing consumers, target groups, challenges and conditions
Data Maturity Model utilization
Business Innovation Workshop Yorkshire Dales
Brochure ITRACT
ITRACT Policy Briefing: Sustaining accessibility and connectivity in remote rural areas: transnational issues from ITRACT (WP6)
ITRACT Policy Briefing: Further Strategies for Smart Specialisation of the North Sea Region WP10
ITRACT Report Regional Development and Connectivity: a Digital Perspective WP6
BPG User empowerment workshops for ICT applications WP5 ITRACT
BPG Transnational business models for ICT based transport services WP3 ITRACT
BPG Information architecture and exchange mechanisms for efficient transport concepts WP4 & WP7 ITRACT
BPG Dynamic scheduling and incentivizing strategies for sustainable transport WP8 ITRACT
ITRACT Good Practice Guide 2015
ITRACT Newsletter NO. 7
ITRACT Newsletter NO. 6
ITRACT Newsletter NO. 5
ITRACT Newsletter NO. 4
ITRACT Newsletter NO. 3
ITRACT Newsletter NO. 2
ITRACT Newsletter NO. 1

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