The project includes different work packages in the field of mobility management to facilitate the use of alternative modes of transport to the car. The work packages address the following issues: Travel to work, mobility education, travel to visitor attractions and transport in urban areas.

Increasing car use in the North Sea region is a growing source of pollution and gridlock. Under Interreg IIC, the TARGET 1 project demonstrated the effectiveness of spatial development in tackling car dependency with interventions that provide specific target populations with travel awareness tools (information, promotion, incentives and new services). "Travel Awareness Regional Groups for Environmental Transport 2" (TARGET 2) aims to develop, implement and evaluate a package of mobility management activities that will promote, facilitate and encourage the use of alternative modes to the car. Through transnational co-operation strategies to promote effective and sustainable transport systems in urban and rural areas will be developed.

Expected Outcomes

Principle outcomes of TARGET 2 are the creation of a practical platform for exchange of information and best practice concerning mobility management activities, new travel options for businesses, positive attitudes to sustainable transport modes within the wider community, increased use of public transport to tourist, heritage and leisure destinations, and offering urban dwellers alternatives to the car.

Activities

TARGET 2 will be implemented through four linked transnational Work Areas, each designed to target a specific population group with the most appropriate interventions. The work areas are Work Places, Mobility Education, Transport and Leisure, and City Living. Work Places will develop a model for working with key business sectors and developing travel options, such as car-pooling, bicycle usage and the promotion of greener fuels. Mobility Education will develop positive attitudes to sustainable transport modes by targeting households with information and school initiatives. Transport and Leisure aims to reduce car travel to a range of visitor attractions through e.g. logistics improvement. City Living will develop activities for urban areas such as improvement of information for walkers and cyclists, integrated ticketing and removing causes of social exclusion. A fifth Work Area will seek to maximise the benefits of transnational co-operation and network-based learning through a number of activities including in-depth partner exchange visits, twice yearly thematic workshops and development of the TARGET website.

Reported Outcomes

The projects is making good progress, two of the project's 26 activities have now been completed. As part of the Transport and Leisure work package the usage of the Bremen EntdeckerCARD increased by 3000 people over 2004, bringing the total usage of the CARD to over 10,000 people. EntdeckerCard combines public transport with visits to leisure venues by using smart card technology, which means that there is no need to take the private car for leisure trips, as free public transport is included in the ticket. The Leeds car Club has now been launched. To date, two corporate members and 160 individual members have been enlisted in a four month period and in association with the UK's Passenger Transport Executives (PTE's) a best practice guide for social inclusion has now been published. In the work package (WP) 'Workplaces' a Transport Plan Programme has been launched for 1900 employees in Lundby. The aim of the WP is to address commuting, business journeys and freight transport. The plan is based on two previous reports for business journeys and freight transport, together with a travel survey that includes the Target 2 initiatives of green vehicles, test bikers and the freight collaboration. Finally, the project has recently had a profile article published in the Parliament Magazine and The House Magazine for MEP's and UK MP's as well as securing a variety of general media releases.