The Smart Cities Customer Insight conference will look at understanding who your customers are and what they need in the context of redesigning and marketing services to meet these more effectively but also achieve efficiencies through joint working and moving people to less costly access channels.

As well as getting the first copies of the new Smart Cities Customer Insight guide delegates will be able to hear and talk to organisations who are using the techniques effectively to make a difference in their area. The emphasis will be on exchanging ideas and identifying new solutions rather than on just absorbing information and the marketplace will include organisations offering practical tools to help.

The conference runs from 10 to 4 on Thursday October 21 in the Moller Centre, Cambridge, England which has relatively easy access by plane train or road. A booking form is open now for Smart Cities Partners at http://esd.org.uk/esdtoolkit/Events/EventDetails.aspx?E=445 and will open to other organisations from July.